From Grey to Silver: managing the demographic change successfully

Demographic change is one of the most crucial issues of our time. This book sheds light on the demographic implications companies face. Based on an integrated framework, the book investigates three important perspectives: An economicand social perspective helps organisations and managers better understand thebasic parameters of demographic change and its influences on the labour market. A human resources and leadership perspective reveals how age management canhelp retain employees of different age groups as motivated and productive workforce members. An innovation and marketing perspective examines how companiescan exploit the potentials that senior customers offer. A combination of research-driven and practice-oriented chapters makes this book a profound and an interesting read. It primarily addresses executives from various organizationalfields, including HR, marketing, and management. Professional trainers, scholars and students of economy and business will also gain valuable insights. - Includes a framework that helps companies comprehensively analyze demographic implications. - An interdisciplinary approach (economics, HR management, marketing) provides a holistic view. - A combination of research-driven and practice-oriented chapters makes this book a profound and interesting read. INDICE: Foreword by the former President of the Federal Republic of Germany Prof. Dr. Roman Herzog.- Preface by the Editors.- Part 1 An introduction – Understanding demographic change.- An integrating framework for investigating the challenges and opportunities of demographic change, Stephan Boehm, Sven Kunisch, Michael Boppel.- Point of view: Demographic change calls for change in the demographic research landscape – a German perspective.- Part 2 An economic and social perspective – Taking the external environment into consideration. -Demographic change and the economically active population in OECD countries –Could older workers compensate for the decline? Golo Henseke.- Point of view:Demographic change as a challenge for societies at large, Markku Wilenius.- Ageing, health and disability – An economic perspective, Martin Karlsson, Florian Klohn.- Point of view: Demographic change – The role of the social context,Stéphanie Moerikofer-Zwez. - Demographic change and the changing nature of the concept of work, Carola Wolf. - Part 3 A human resources and leadership perspective – Managing the ageing workforce. - Generational leadership – How to manage five different generations in the workforce, Florian Kunze, Stephan Boehm, Heike Bruch.- Rationale for and implementation of age-neutral HRM in divergent institutional contexts – Examples from Britain and Germany, Heike Schroder,Matt Flynn and Michael Muller-Camen. - Contra point: From grey to silver – More than a question of age, Eva Bilhuber Galli.- Age diversity and its performance implications – Analyzing a major future workforce trend, Stephan A. Boehm,Miriam K. Baumgaertner, David J. G. Dwertmann, Florian Kunze. - Stepping downbut not out – Characteristics of post-executive careers in Switzerland, PederGreve, Winfried Ruigrok.- Insights from practice: Consenec – A well-proven model, Kurt Hoerhager.- Part 4 An innovation and marketing perspective – Extending the customer base.- Using innovation contests to master challenges of demographic change – Insights from research and practice, Angelika C. Bullinger, Matthias Rass, Sabrina Adamczyk.- We could have known better – Consumer-orientated marketing in Germany´s ageing market, Frank Leyhausen, Alexander Vossen.- Insights from practice: How Swisscom copes with the challenges of demographic change, Guenter Pfeiffer.- Japan’s growing silver market – An attractive business opportunity for foreign companies? Florian Kohlbacher, Pascal Gudorf, Cornelius Herstatt.– Appendix.

• ISBN: 978-3-642-15593-2
• Editorial: Springer
• Encuadernacion: Cartoné
• Páginas: 228
• Fecha Publicación: 07/10/2010
• Nº Volúmenes: 1
• Idioma: Inglés