Sunset in the land of the rising sun: why Japanese multinational corporations will struggle in the global future

Even casual observers will be familiar with the Cherry Blossom or Sakura tress of Japan. When in full bloom the sight is spectacular but it sadly only takes a week until the tree is bare. In a longer cycle of nations and business, wesee, unfortunately, a similar pattern for Japanese Multinational Corporations. INDICE: Where Have All The Flowers Gone? Follow the Yellow Brick Road, Part 1 Follow the Yellow Brick Road, Part 2 A Brave New World Curve Ball Barbarians at the Gate Water, Water Everywhere, But Not a Drop to Drink A Tale of Two Cities The Incredible Shrinking Japan The Road Ahead A Cautionary Tale

• ISBN: 978-0-230-25222-6
• Editorial: Palgrave Macmillan
• Encuadernacion: Cartoné
• Páginas: 160
• Fecha Publicación: 07/05/2010
• Nº Volúmenes: 1
• Idioma: Inglés