This book takes a fresh look at direct democracy by exploring how political actors run direct-democratic campaigns. It is the first study of comparative direct-democratic campaigning and examines eight campaigns on four salient policy domains: immigration, health politics, welfare state issues, and economic liberalism centring on the world's champion par excellence of direct-democracy, Switzerland. Bernhard derives much of his analysis through interviews conducted with campaign managers providing first-hand accounts that offer unprecedented access into the organisation and strategy behind direct-democratic campaigns. Campaign Strategy in Direct Democracy is essential reading for students and scholars of political communication and political science. INDICE: Introduction. State of the Art. Design of the Study. Plan of the Book. Theoretical Framework.Objectives. Means. Ways. Conclusion. The Strategic Context. The Institutional Context. The Players of the Game. Issue-specific Contexts. Conclusion. The Profiles of the Campaigns. Asylum Law. Naturalization Initiative. Health-care Article. Single Health Insurance. Disabled Insurance Reform. Old-age Pensions. Corporate Tax Reform. Right to Sue Initiative. Comparative Perspective. Conclusion. Coalition Formation. Coalition Formation in Direct Democracy. Internal Coalition Structure. Data and Method of Analysis. Results. Conclusion. Message Development. Message Selection. Negative Campaigning.Data and Method of Analysis. Results. Conclusion. Message Delivery. Theoretical Considerations. Empirical Analysis. Conclusion. Power Analysis. Key Players. Data and Methods of Analysis. Results. Conclusion. Conclusion. Summary. Improving Direct Democracy. References. Appendix
- ISBN: 978-1-1370-1133-6
- Editorial: Palgrave Macmillan
- Encuadernacion: Cartoné
- Páginas: 256
- Fecha Publicación: 28/09/2012
- Nº Volúmenes: 1
- Idioma: Desconocido