Employing his signature style—a practical focus, the use of numerous illuminating examples, an easy to follow step-by-step approach, and engaging humor that makes the material approachable—Arthur Asa Berger updates and enhances his best-selling introductory text with the third edition. He combines insightful discussions of qualitative and quantitative media and communication research methods as he covers each topic thoroughly in a fun-to-read style. Ideal for beginning research students at both the graduate and undergraduate level, this proven book is clear, concise, and accompanied by just the right number of detailed examples, useful applications, and valuable exercises that are sure to get your students to want to understand, and master, media and communication research. INDICE: I. GETTING STARTED1. What is Research?2. Library SearchesII. METHODS OF TEXTUAL ANALYSIS3. Semiotic Analysis4. Rhetorical Analysis5. Ideological Criticism6. Psychoanalytic CriticismIII. QUALITATIVE RESEARCH METHODS7. Interviews8. Historical Analysis9. Ethnomethodologlcal Research10. Participant ObservationIV. QUANTITATIVE RESEARCH METHODS11. Content Analysis12. Surveys13. Experiments14. A Primer on Descriptive StatisticsV. PUTTING IT ALL TOGETHER15. Nineteen Common Thinking Errors to Avoid16. Writing Research Reports
- ISBN: 978-1-4522-5657-3
- Editorial: SAGE Publications, Inc
- Encuadernacion: Rústica
- Páginas: 384
- Fecha Publicación: 16/07/2013
- Nº Volúmenes: 1
- Idioma: