Hybridization of MNE subsidiaries: the automotive sector in India
Becker-Ritterspach, Florian
MNEs setting up subsidiaries in emerging markets face the ongoing question towhat extent they can transfer their home-grown or global organizational models. This book looks at how the cross-border transfer of production models in MNEs is related to strategic choices of firms and different kinds of contextual differences between countries. ÍNDICE: List of Tables - List of Figures - Foreword; Arndt Sorge - Prefaceand Acknowledgements - List of Abbreviations - - PART I THEORETICAL FOUNDATIONS - Introduction - Transfer and Hybridization in MNEs - Subsidiary Hybridization: Conceptual and Methodological Tools - - PART II EMPIRICAL RESULTS - Indiab s Business Context and the Automotive Sector - The Case of Maruti-Suzuki India - The Case of Fiat India - The Case of Mercedes-Benz India - The Case of Skoda Auto India - Discussion - - - Notes and References - Bibliography - Index
- ISBN: 978-0-230-20669-4
- Editorial: Palgrave Macmillan
- Encuadernacion: Cartoné
- Páginas: 320
- Fecha Publicación: 12/12/2008
- Nº Volúmenes: 1
- Idioma: Inglés