Multimodality and genre: a foundation for the systematic analysis of multimodal documents

The first systematic, corpus-based and theoretically rigorous approach to thedescription and analysis of multimodal documents. Drawing on academic research and the experience of designers and production teams, Bateman uses linguistically-based analysis to show how different modes of expression together make up a document with a recognisable genre. JOHN BATEMAN is Professor of English Linguistics at the University of Bremen, Germany INDICE: Multimodal Documents and Their Components - Multimodal Documents and Genre - Genre Variation Across Time - The Rhetoric of Multimodal Documents - Channel Hopping - Relating Visual and Textual Elements - Building a Corpus of Multimodal Documents - Bibliography - Index -

• ISBN: 978-0-230-00256-2
• Editorial: Palgrave MacM
• Encuadernacion: Cartoné
• Páginas: 336
• Fecha Publicación: 17/04/2008
• Nº Volúmenes: 1
• Idioma: Inglés