Multimodality and genre: a foundation for the systematic analysis of multimodal documents

The first systematic, corpus-based and theoretically rigorous approach to thedescription and analysis of multimodal documents. Drawing on academic research and the experience of designers and production teams, Bateman uses linguistically-based analysis to show how different modes of expression together make up a document with a recognisable genre JOHN BATEMAN is Professor of English Linguistics at the University of Bremen, Germany. INDICE: List of Tables - List of Figures - Acknowledgements - Preface - Introduction: Four Whys and a How - Multimodal Documents and Their Components - The GeM Model: Treating the Multimodal Page as a Multilayered Semiotic Artefact - The Rhetorical Organisation of Multimodal Documents - Multimodal Documentsand Genre - Building Multimodal Document Corpora: the State of the Art - Conclusions and Outlook: What Next? - Bibliography - Author Index - Subject Index -

• ISBN: 978-0-230-30234-1
• Editorial: Palgrave MacM
• Encuadernacion: Rústica
• Fecha Publicación: 05/08/2011
• Nº Volúmenes: 1
• Idioma: Inglés