Beyond the familiar: long-term growth through customer focus and innovation
Barwise, Patrick
Meehan, Sean
23,49 €(IVA inc.)
INDICE: Preface. Chapter 1 What Every CEO Wants. Chapter 2 Your Promise to the Customer. Chapter 3 Delivering Todays Promise Better and Better Every Day.Chapter 4 Driving the Market by Relentlessly Improving the Promise. Chapter 5Innovating Beyond the Familiar. Chapter 6 Opening Up: What Leaders Must Do. Postscript. End Notes. Index.
- ISBN: 978-0-470-97631-9
- Editorial: John Wiley & Sons
- Encuadernacion: Cartoné
- Páginas: 176
- Fecha Publicación: 18/03/2011
- Nº Volúmenes: 1
- Idioma: Inglés