The Price Advantage by three preeminent experts at McKinsey and is now fully revised. The authors demonstrate why pricing excellence is critical to corporate success and profitability, then explain state-of-the-art approaches to analyzing and improving your own pricing strategy for any product or service. Their advice is critical for readers who need to develop pricing strategies that work in both good economic times and bad.
- ISBN: 978-0-470-48177-6
- Editorial: John Wiley & Sons
- Encuadernacion: Cartoné
- Páginas: 384
- Fecha Publicación: 16/06/2010
- Nº Volúmenes: 1
- Idioma: Inglés