CB 2008-2009 (with Review Cards and CB4ME.COM Printed Access Card)

Student-tested and faculty-approved, CB presents core concepts in a unique streamlined, concepts-driven text with portable multimedia resources that appealto today's students and encourages preparation and participation. Babin and Harris offer a fresh perspective and a new "value-based" approach along with technology solutions in the consumer behavior discipline. CB offers a fresh perspective and a new "value-based" approach, along with technology solutions in the consumer behavior discipline. An innovative combination of content deliveryin print and online provides a brief core text and a wealth of comprehensive multimedia teaching and learning assets based on input from student focus groups and surveys and from interviews with instructors. A unique, modern design presents content like a business magazine rather than a traditional consumer behavior text. The book''s brief, sophisticated presentation uses numerous photos, visuals, and contemporary examples in a design that encourages students to read and reference the book. Without minimizing coverage of your course, streamlined chapters invite students to read manageable sections. Content is distilled to the best core principles.Chapter prep cards at the back of the Instructor''s Edition make preparation simple. These detachable cards for each chapteroffer a quick map of chapter content, a list of corresponding Microsoft® PowerPoint® and video resources, additional examples, and suggested assignments and discussion questions to help you organize chapter content efficiently. Chapter review cards for students provide a portable study tool for class preparation.Extensive online study tools reflect the multimedia resources instructors thought students would use most, including downloadable flash cards, MP3 reviewpodcasts, interactive online quizzing, and learning games- INDICE: Part I: INTRODUCTION. 1. What is CB and Why Should I Care? 2. Value and the Consumer Behavior Value Framework. Part II: INTERNAL INFLUENCES (INTRAPERSONAL). 3. Consumer Learning Starts Here: Perception. 4. Comprehension, Memory, & Cognitive Learning. 5. Motivation and Emotions--Driving Consumer Behavior. 6. Personality, Lifestyles and the Self-Concept. 7. Attitudes and Attitude Change. Part III: EXTERNAL INFLUENCES (INTERPERSONAL). 8. Culture and Consumers: How Consumers Shape Society. 9. Group Influence. Part IV: CONSUMPTION PROCESSES. 10. Consumers in Situations. 11. Decision Making I: Need Recognition & Search. 12. Decision Making II: Alternative Evaluation & Choice. Part V: POST-CONSUMPTION PROCESSES. 13. Consumption to Satisfaction. 14. Consumer Relationships. 15. Consumer Misbehavior. 16. Marketing Ethics, Misbehavior, and Value.

• ISBN: 978-0-324-37974-7
• Editorial: South Western
• Encuadernacion: Rústica
• Páginas: 352
• Fecha Publicación: 01/03/2009
• Nº Volúmenes: 1
• Idioma: Inglés