Customer Value Generation in Banking: Das Zürcher Modell der kundenzentrierten Bankarchitektur

The banking sector is undergoing a process of fundamental transformation – mainly due to the challenges of digitalization, insistent customers, regulation and a volatile economic environment. This book provides an in-depth understanding of the underlying logic of 21st century’s banking environment and helps to develop a roadmap for the successful transformation of contemporary business models. The authors introduce the ‘Zurich model for a customer-centric banking architecture enabling the reader to develop a sustainable business model which copes with the challenges of this information age. They identify customer behavior traps in such an environment; introduce adequate strategic instruments and cornerstones for providing added value through financial services, and provide core factors for conducting a successful transformation process.

• ISBN: 978-3-319-36879-5
• Editorial: Springer
• Encuadernacion: Rústica
• Páginas: 195
• Fecha Publicación: 15/10/2016
• Nº Volúmenes: 1
• Idioma: Inglés