Landing page optimization: the definitive guide to testing and tuning for conversions
Ash, Tim
26,10 €(IVA inc.)
INDICE: I. Background. 1. Setting the Stage. 2. Understanding Your Landing Pages. 3. Understanding Your Audience. 4. Understanding the Decision Process. II. What and How to Tune. 5. Why Your Site Is Not Perfect. 6. Selecting Elements to Tune. 7. The Math of Tuning. 8. Tuning Methods. III. Getting It Done. 9.Assembling the Team and Getting Buy-In. 10. Developing Your Action Plan. 11. Avoiding The Pitfalls.
- ISBN: 978-0-470-17462-3
- Editorial: John Wiley & Sons
- Encuadernacion: Rústica
- Páginas: 384
- Fecha Publicación: 08/02/2008
- Nº Volúmenes: 1
- Idioma: Inglés