Applied technology and innovation management: insights and experiences from an industry-leading innovation centre
Arnold, Heinrich
Erner, Michael
Möckel, Peter
Schläffer, Christopher
Rapid application of new technologies and highly leveraged innovation processes are key for the success of companies and organizations in dynamic markets. Based on the experiences of one of the industry’s most modern innovation centers this book provides an insight into the tools and methods used to align customer requirements, competitive challenges and technological development. Both,scientists and practitioners, will benefit from the lessons learned and presented in this volume. Based on the experiences of one of the industry's most modern innovation centers High-tech innovation management as a critical success factor INDICE: The Importance of Innovation Management at Deutsche Telekom –Technological Uncertainty and Open Innovation. -Deutsche Telekom Laboratories as a Testbed for Modern Technology and Innovation Management. - A. Information Acquisition in a World of Knowledge Strategic Foresight. - Integration of AcademicResearch into Innovation Projects: The Case of Collaboration with a University Research Institute. - B. Organizing for Getting the Most out of Openness. - Implementing Open Innovation to Benefi t from External Dynamics of Innovation.- Partnering for Research and Development within an Open Innovation Framework. - Business (Lead) Customer Involvement in the Innovation Process. - C. EarlyStage Market Research and Innovation Marketing. - Tools for User-Driven Innovation at Deutsche Telekom Laboratories. - Options for Customer Integration in the Open Innovation Paradigm at Deutsche Telekom. - Segmentation and Evaluation Tools to Project Customer Potential. - D. The Early Stages of New Product Development. - Cross-over Application of Enterprise Architecture and Modularization in Telco R D . - Enterprise Architecture in Innovation Implementation. - Managing Technology Push and Market Pull within Pre-Product Development. - Design Research in University-Industry Collaborative Innovation: Experiences and Perspectives. - E. Transfer of Results and Exploitation. - Transferring Technology Innovations to Operating Business Units. - The Project Value Tracking Process at Deutsche Telekom Laboratories. - Venturing for Commercialization of R DResults. - List of Authors. - Index.
- ISBN: 978-3-540-88826-0
- Editorial: Springer
- Encuadernacion: Cartoné
- Páginas: 218
- Fecha Publicación: 25/12/2009
- Nº Volúmenes: 1
- Idioma: Inglés