This interdisciplinary book brings together theoretical and empirical contributions from marketing and economic sociologists to analyse and develop novel approaches to interpreting the relationship between marketing theory, marketingpractices, and markets across a variety of market settings and countries. INDICE: Lars-Gunnar Mattsson: Foreword; Luis Araujo, John Finch, and Hans Kjellberg: Reconnecting Marketing to Markets: an Introduction; Elizabeth Shove and Luis Araujo: Consumption, Materiality and Markets; Franck Cochoy: Reconnecting Marketing to 'Market-things': How Grocery Equipment Drove Modern Consumption ( Progressive Grocer, 1929-1959); Johan Hagberg: Exchanging Agencies: the Case of NetOnNet; Sophie Dubuisson-Quellier: Product Tastes, Consumer Tastes: the Plurality of Qualification in Product Development and Marketing Activities; Frank Azimont and Luis Araujo: Governing Firms, Shaping Markets: the Role of Calculative Devices; John Finch and Susi Geiger: Markets are Trading Zones: on the Material, Cultural and Interpretative Dimensions of Market Encounters; Liv Fries: Tinkering with Market Actors: How a Business Association's Practices Contribute to Dual Agency; Thomas Reverdy: The Unexpected Effects of Gas Market Liberalisation: inherited devices and new practices; Hans Kjellberg: Marketing on Trial: the SAS EuroBonus case; Dan Neyland and Elena Simakova: Trading Bads and Goods: Marketing Practices in Fair Trade Retailing; Michael Callon: Marketing as an Art and Science of Market Framing: Commentary; Luis Araujo,John Finch, and Hans Kjellberg: Connecting to Markets: Conclusions
- ISBN: 978-0-19-957806-1
- Editorial: Oxford University
- Encuadernacion: Cartoné
- Páginas: 296
- Fecha Publicación: 09/12/2010
- Nº Volúmenes: 1
- Idioma: Inglés