Place branding is happening. A new field of practice and study is in existence and whatever we choose to call it there can no longer be any doubt that it is with us. This collection of intuitive and well-reserached articles examines how places and regions see themselves, and how they reflect this in their branding. INDICE: Introduction - Some Important Distinctions in Place Branding - Nation Brand as Context and Reputation - Is Place Branding a Capitalist Tool? - Why Brand? Some Practical Considerations for Nation Branding - When Place Images Change - Public Diplomacy and Place Branding: Where's the Link? - 'Brand Europe' b Where Next? - Public Sector, Private Sector - Place Branding: Is it marketing, or isn't it? - More on Brands. - 'Nation Branding' in Asia - Place Branding: Cause or Effect? - Should Place Brands be Simple? -
- ISBN: 978-0-230-23977-7
- Editorial: Palgrave Macmillan
- Encuadernacion: Cartoné
- Páginas: 184
- Fecha Publicación: 18/11/2009
- Nº Volúmenes: 1
- Idioma: Inglés