Media Research Methods: Understanding Metric and Interpretive Approaches

More than a 'how-to' book, this textbook explains the reasons behind the methods and makes the connections to theory and knowledge production. Written in a conversational style, it takes the reader through each step of the research process, outlining the procedures, differences, strengths and limitations of metric, interpretive and the newer hybrid approaches. It lays down a strong foundation in empirical research and problem solving, addressing metric topics of hypotheses, sampling, statistics, and survey and experimental protocols and interpretive topics of textual analysis, coding, critical engagement and ethnography. It ends with a special chapter for those aiming at a career in research and analysis.   Key Features:   • provides students with an extensive overview of research practices while supplying real, practical advice on how to conduct research • consistent critical perspective throughout gives students an understanding of both the accomplishments and difficulties of research • addresses the practices of metric and interpretive research through Monte Carlo demonstrations that show the inner workings of statistical analysis and interpretive decision making INDICE: PrefaceAcknowledgmentsSection I: Overview1. Exploring the Mediascape Chapter Preview Introduction Communication Domains Understanding Methodological Differences Moving On Reflections2. Mapping the Mediascape Chapter Previw Introduction Four Corners of Analysis Putting It Together: Friends in Social Networking Sites Moving On Reflections3. Methods of Exploration: Asking Questions Chapter Preview Introduction: Primacy of the Problem Preliminaries The Process of Research The Ethics of the Problem Moving On Reflections4. Methods of Exploration: Finding Answers Chapter Preview Introduction An Introduction to Empirical Methods Cataloguing Methods Considering Purposes Beyond Method Moving On ReflectionsSection II: Foundations of Research Practice5. From Concepts to Data Chapter Preview The Foundations of Argument in Research Assumptions Prior to Data Postassumptive Theory Concepts and Constructs Engagement, Evidence, Claim, and Trustworthiness Moving On Reflections6. Research Questions and Hypotheses Chapter Preview Creating a Research Study Research Questions and Hypotheses Contemporary Examples Implications for Developing Research Questions Anticipating Institutional Review Commentary on Methods and Implications Moving On Reflections7. Literatures and Databases Chapter Preview Introduction Metric, Interpretive, and Hybrid Literature Reviews In the Beginning, For the Beginner Conducting Professional, Problem-Based Literature Searches The Ethics of Literature Reviews Moving On ReflectionsSection III: Designing Protocols in Metric Research8. Sampling Chapter Preview Introduction Understanding Sampling Sampling Methods Moving On Reflections9. Statistics and Statistical Analysis Chapter Preview Introduction Descriptive Statistics Inferential Statistics The Ethics of Analysis Moving On Reflections10. Designing Surveys Chapter Preview Introduction Measuring Properties: Developing Content Methods of Data Collection The Ethics of Survey Design Moving On Reflections11. Protocols for Experiments Chapter Preview Introduction Components of Experimental Design Creating the Protocol The Ethics of Experiments Conclusion Moving On ReflectionsSection IV: Conducting Research in the Interpretive Paradigm12. Coding Text Chapter Preview Introduction to Coding Texts Symbolic and Discursive Protocols Elements of Content Protocols Metric Coding Interpretive Coding Common Elements in Coding Moving On Reflections13. Discursive Protocols: Creating Texts Chapter Preview Introduction Producing and Coding Research Texts Coding Texts: Pulling It All Together Critical Question Checklist Moving On Reflections14. Critical Interpretive Methods: Social Meanings and Media Texts, by Geoffrey Baym Chapter Preview Introduction Goals Identifying Issues and Texts Selection Textual Capture Interpretive Reading Systematic Analysis of Meaning Construction Emergence and Confrontation Finely Grained Examination Crafting the Argument Moving On Reflections15. Ethnographic Methods Chapter Preview Introduction Adaptive Strategies in Ethnographic Research The Ethics of Ethnography Moving On Reflections16. An Excursion Into Writing Chapter Preview Introduction Professional Writing Background Practices: Foundational Reviews Developing the Archive Coding the Work An Example From the Media Effects Archive Closing Foundational Reviews A Final Ethical Note ReflectionsAppendix A: A Short History of Media InnovationsAppendix B: One Hundred StudiesGlossaryReferencesIndexAbout the Author

• ISBN: 978-1-4129-1398-0
• Editorial: SAGE Publications, Inc
• Encuadernacion: Cartoné
• Páginas: 464
• Fecha Publicación:
• Nº Volúmenes: 1
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