Inside the customer universe: how to build unique customer insight for profitable growth and market-leadership

INDICE: Contents Preface 1 The quick guide to Customer Universe Based Execution PART I Discovering the Customer Universe 2 The executive challenge of driving EBITDA growth 3 The challenges of current segmentation models 4 Identifying customer types inside the customers mind 5 Identifying roles and scenes inside situations and occasions 6 CUBEical segmentation the platform for achieving market leadership PART II Activating the Customer Universe 7 CUBEical strategy where and how to compete 8 CUBEical implementation how to set the agenda PART III Living the Customer Universe 9 CUBEical thinking how does it link to other frameworks 10 The fast moving consumer goods universe 11 The key account management universe 12 The mergers and acquisitions universe Epilog Glossary Index

• ISBN: 978-0-470-69424-4
• Editorial: John Wiley & Sons
• Encuadernacion: Cartoné
• Páginas: 296
• Fecha Publicación: 20/06/2008
• Nº Volúmenes: 1
• Idioma: Inglés