INDICE: Contents: Part 1 Understanding Islamic Marketing: Islamic business deals; Markets and marketing in Islam. Part 2 The Islamic Marketing Mix: The Islamic product; The Islamic pricing practices; Islamic promotions; Islamic logistics (halal logistics). Part 3 Issues in Islamic Marketing: The Muslim consumer; Islamic branding 1: concepts and background; Islamic branding 2: brands as deeds; Islamic hospitality; Index.
- ISBN: 978-0-566-08922-0
- Editorial: Gower
- Encuadernacion: Cartoné
- Páginas: 280
- Fecha Publicación: 01/06/2011
- Nº Volúmenes: 1
- Idioma: Inglés