NEW VENTURE CREATION, 6E, International Edition provides tomorrow's entrepreneurs with the tools to launch a successful new business in a global marketplace. The text follows the logical development process, from initial idea throughdrafting of the actual business plan. The sixth edition represents the most current thoughts, ideas, and practices in the field of entrepreneurship. Allen focuses on the pre-startup and startup stages of a new business, with special emphasis on the process and activities that must take place prior to opening anew business. The student-friendly material includes real-world case studies,new venture action plans, and advice from successful entrepreneurs and the author herself. Part One introduces the foundations of entrepreneurship and entrepreneurial opportunity that are important to understanding the decisions thatentrepreneurs make, the environment in which they make those decisions, and the tasks they must undertake before launching a new company. Part Two addresses the heart of entrepreneurial activity--the testing of a new business conceptthrough feasibility analysis. Part Three focuses on strategy and drafting thebusiness plan. Part Four looks at planning for growth and change in the new organization. INDICE: Part I: THE OPPORTUNITY. 1. Introduction to Entrepreneurship. 2. Becoming an Entrepreneur. 3. Creativity and Opportunity. 4. Testing Business Concepts and Models. Part II: ANALYZING FEASIBILITY. 5. Understanding the Market. 6. Understanding Product Development. 7. Building the Startup Team. 8. Understanding the Numbers. Part III: ORGANIZING THE VENTURE. 9. Creating the Business Plan. 10. Selecting the Legal Entity. 11. Establishing an Ethical & Socially Responsible Business. 12. Structuring an Entrepreneurial Venture. 13. Understanding Production and Operations. 14. Marketing. 15. Understanding Financing.Part IV: EVOLVING THE BUSINESS. 16. Understanding Capital. 17. Managing Growth. 18. Managing Change.
- ISBN: 978-0-538-48197-7
- Editorial: South Western College
- Encuadernacion: Rústica
- Páginas: 480
- Fecha Publicación: 18/08/2011
- Nº Volúmenes: 1
- Idioma: Inglés