The Media Economy analyzes the media industries and their activities from macro to micro levels, using concepts and theories to demonstrate the role the media plays in the economy as a whole. Representing a rapidly changing and evolving environment, this text breaks new ground through its analysis from two unique perspectives: examining the media industries from a holistic perspective by analyzing how the media industries function across different levels of society (global, national, household and individual) looking at the key forces (technology, globalization, regulation, and social aspects) constantly evolving and influencing the media industries. It includes examples from both developed and developing nations, as well as data and trends from these countries, offering a broad arena of study. Key features of this innovative text include: topics new to media economics texts, such as finance and investment, labor, and social aspects accessible discussion of complicated concepts and their application to media industries new directions for both theoretical and methodological areas. With the media industries in an ongoing state of change and transformation, The Media Economy offers new reference points for the field to consider when defining and analyzing media markets. It is essential reading for students and practitioners in media management and economics who need to understand therole of media in the global economy. INDICE: Chapter 1: Understanding the Media Economy Chapter 2: Theories andApproaches Used to Examine the Media Economy Chapter 3: Key Concepts to Understand the Media Economy Chapter 4: Evolving Markets in the Media Economy Chapter 5: Multi-Platform Media Enterprises Chapter 6: Technology and the Media Economy Chapter 7: Globalization and the Media Economy Chapter 8: Regulation and the Media Economy Chapter 9: Social Aspects of the Media Economy Chapter 10: Finance, Valuation, and Investment in the Media Economy Chapter 11: Labor and the Media Economy Chapter 12: Assessing the Future of the Media Economy
- ISBN: 978-0-415-99046-2
- Editorial: Routledge
- Encuadernacion: Rústica
- Páginas: 202
- Fecha Publicación: 14/07/2010
- Nº Volúmenes: 1
- Idioma: Inglés